Creating Compelling Senior Center Newsletter Covers

Newsletters are a popular tool for keeping your audience connected with your organization. Whether you are a life enrichment director responsible for putting together a monthly activities publication or the director of a senior center, newsletters are a great, inexpensive resource to share.

Putting together a newsletter that attracts and engages your target audience requires a thoughtful strategy. That’s true for both print and digital versions. One element that can greatly impact whether yours gets read is the cover.

Most of us have overflowing mailboxes and inboxes. Making your newsletter stand out from the clutter is important. Your cover’s appearance can literally be what makes people decide to open it — or not.

We have a few suggestions that will help you create compelling newsletter covers.

Tips for Making Your Newsletter Covers Stand Out

• Choose colors that catch the eye
  It probably comes as no surprise that a colorful cover attracts more attention than black and white. In fact, there’s considerable research that explores the psychology of color and what colors people respond to most. For example, red is known to attract the eye and spur people to take action. But colors like yellow and gray can be less appealing and tougher on aging eyes. Whatever colors you select, you’ll want to make sure they coordinate well with your existing branding.

• Create an identity for your newsletter
  The initial design of your newsletter can set the tone moving forward. Make sure it conveys what you want it to and helps bring your vision to life. When you are targeting an older audience that you hope will become or stay involved with your organization, you’ll likely want a publication that communicates cheerfulness and hope. Consider working with a partner that can share ideas and expertise—that investment will more than pay for itself with higher readership.

• Change it up with each new edition
  While consistency is important in brand recognition, the cover of each edition should be different enough that people realize it’s new. That generally means changing the images and creating enticing new headlines. For example, if you are a life enrichment director in charge of keeping residents and families engaged in programs and activities, incorporate artwork and copy that tie in with the month or season.

• Incorporate attractive images
  Another suggestion is to include senior-friendly images. You can save lots of time finding beautiful, professionally-designed images with tools like WeCreate. The library of images and content available inside WeCreate gives newsletter editors everything they need to create an engaging newsletter. Use banners, clip art, digital images with quotes, seasonal greetings, office information, and more — all ready to be dropped directly into your newsletter!

• Include teasers for what is inside
  You’ll also increase interest in the newsletter by adding teasers to the cover. Spend extra time writing headlines that pique the reader’s interest without giving too much away. You can do the same with photos — match images to topics inside to help draw people in.

• Skip all the work and let us create a cover template for you!
  We have great news! Everyone who publishes their newsletters with us at LPi receives a free, professionally-designed newsletter template that includes a beautiful, customized cover as well as interior pages. LPi’s design team works with centers who publish with us to achieve their design hopes and dreams, streamlining the process to save editors time and energy. Learn more about how to publish your free ad-supported newsletter with LPi here and get started today!

Bookmark the LPi Blog

If you found this article helpful, check out the “Newsletter Tools” section of our blog. There, you will find all the content you need to help you create the best newsletters possible for your community!