Better Newsletters, Stronger Communities: Simple Changes for BIG Results

Your newsletter is a key communication tool for your organization. With a few simple adjustments, you can transform it into a vibrant, engaging resource that your members look forward to each week. Here are six easy ways to take your newsletter to the next level.

1. Offer Print and Digital

Offering a digital newsletter isn’t just convenient — it’s essential. A digital version ensures your newsletter is accessible to those on-the-go and connects with those who prefer to consume their news and other information online. With LPi's free digital newsletter service, including a digital newsletter for your members alongside your printed version is seamless. We make it super simple to deliver your newsletter to your member’s inboxes and to host it on My Community Online, our online directory used by organizations like yours nation-wide.

2. Use a Professionally Designed Cover Image

Don’t miss the opportunity to grab the attention of potential newsletter readers because you have a weak or outdated cover design. The cover of your newsletter is your first impression to potential readers, so it must look good! You can save time on designing your cover by using one of the many professionally designed cover images available in WeCreate, our library of digital art and content. WeCreate has options for full-page cover images designed specifically to make your newsletter cover look amazing, half page covers, and even quarter page covers to fit your needs. 

3. Update Your Masthead

Your masthead — the header of your newsletter — sets the tone for the entire publication. Is it outdated or cluttered? Consider rebuilding it with a clean, modern design that includes your organization’s name, logo, and contact information. Need help making it perfect? Our design team offers free newsletter redesigns for all of LPi’s newsletter customers, ensuring your masthead represents you beautifully while communicating key details at a glance. We have worked with organizations across the country to design new newsletter templates that perfectly represent their unique community.

4. Stick to Consistent Branding

Consistency is key to building a recognizable identity. Limit your fonts to one or two families and use your organization’s colors throughout the bulletin. Avoid overwhelming readers with too many styles. If you don’t already have a brand guide, LPi’s team can help you establish one that includes fonts, colors, and even a refreshed logo tailored to your community’s unique identity. In fact, here’s an article on branding that can help you determine if it’s time for a new logo and brand for your organization!

5. Use Engaging, Relevant Content

Your newsletter isn’t just about announcements — it’s a tool for community engagement. Include high-quality, relevant content like articles, puzzles, infographics, recipes, and anything else you think could connect your community. A content library like WeCreate can make this easy. For example, every month, WeCreate users get access to written and image content specific to the holidays and themes of the month that can be easily copy-and-paste into their newsletter. WeCreate even has original hand-drawn comics available for your use that can’t be found anywhere else! 

6. Embrace Clean, Reader-Friendly Designs

A cluttered newsletter can overwhelm your readers. Opt, instead, for a clean layout with plenty of white space to make the text easy to navigate. Break up long columns of text with images or use a two (or three) column format for better readability. Avoid stretching images or using outdated clip art. High-quality visuals make a huge difference. By implementing these ideas, your newsletter will become a more effective tool for communication and community building. Remember, if you want help taking your publication to the next level, LPi serves organizations nation-wide with expert design services, digital solutions, beautiful printing, fast delivery, and a wealth of content to make your bulletin as vibrant as your unique community!

Contact us today to get started!

For more newsletter inspiration, tools, and tips, head over to the “Newsletter Tools” section of our blog.