How to Write a Quality Blog Post

Attracting visitors to your organization’s website allows more people to connect and engage with you. It might be a retiree who has relocated to your area to live closer to family and is looking for a senior center to join, or a youth group looking for volunteer opportunities for community service projects. Getting found online can help you grow and flourish, and a blog can do just that for your organization!

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Tips for Writing a Great Blog Post

• Establish an editorial calendar: Start by creating an editorial calendar. Plot out the topics you will need to find an author for in the weeks and months ahead. Try to outline at least one weekly blog article for the next quarter. Think about the talents and credentials of your team members and volunteers. Do you have someone who is an expert on nutrition? Or a volunteer with experience training dogs? Both can make for interesting blog topics.
• Mix up the topics: Evergreen topics are those that people are always searching for, no matter the season. If done well, they can garner you traffic for years to come. Good examples of evergreen topics for blog posts targeting older adults might be fall prevention and medication safety. Add to those articles some more seasonal subjects.
• Recruit an editor: Things can last forever on the internet. A blog post can be liked and shared by many in a short amount of time. That’s why it’s important to have a great editor carefully review your blog articles before posting. If you don’t have that type of talent in-house, check with your local community college. Many offer editing certificate programs, and you may be able to see if a recent graduate is interested in freelance work or volunteering.
• Learn about SEO: Search engine optimization, referred to as SEO, is a process you can take to increase your website’s visibility on Google. While Google makes changes frequently, there are some basics you can master that stay somewhat the same from year to year. Two of these guidelines are using subheads every few paragraphs and adding quality photos. Another is including keywords and phrases. Length is an often-debated topic, but it’s generally believed blog articles should be no fewer than 500 words. This article can help you learn more.

Updated on 03-18-2024