Newsletter Ideas to Use All Year Long

Over the last few months, we’ve covered a wide range of topics related to newsletters, from writing a “From the Director” column to reader-friendly newsletter layouts. We hope you’ve been inspired to create a newsletter or expand an existing one. This month, we are tackling ideas you can incorporate into your newsletter all year long. Some standing columns and sections you can use regularly will make it a little easier to develop this important marketing tool.

Year-Round Newsletter Ideas

When you are responsible for creating a monthly or quarterly newsletter for your organization, it can be tough to come up with new and interesting topics on a regular basis. By incorporating a few standing columns or returning sections, you can involve more people in the process. It also helps make the newsletter engaging and more likely to be shared.

Here are a few ideas we hope will enhance your print or digital newsletter while making it a little less time consuming to produce:

• Employee Spotlight: Featuring a team member in each newsletter is a great way to recognize those who go above and beyond to support center members. You can ask employees to nominate peers or even ask visitors to your community center to help determine who to spotlight. This might also be a good place to showcase interesting things team members are doing outside of work, such as raising funds for a dog rescue organization or volunteering for an Alzheimer’s walk.

• Volunteer Feature: If your community center relies on volunteers, as most do, you could do a profile of one of them each month/quarter. By featuring a diverse group of people involved in a variety of projects, you might also encourage others to donate their time and talent to your center.

• Recipe of the Month: Sharing a recipe or two each month that ties into the season can be another fun project! LPi has a collection of flavorful and fun recipes in WeCreate, ready for you to use. Or encourage employees, volunteers, and visitors to submit their favorite recipes, including the story behind it. Was it a holiday cookie handed down from a grandparent or favorite teacher? Or maybe a punch recipe that’s always served at family bridal or baby showers? The details will make the recipe more interesting.

• Scam Alert: From fraudulent contests claiming you’ve won big to fake “gas company” inspectors trying to gain access to a person’s home, scams, cybersecurity breaches, and crime are everywhere. You might work with the local Better Business Bureau or a similar organization to provide a helpful feature sharing information on current scams to look out for in the area.

• Health Tip of the Month: A good way to get members of the medical community involved with your organization is to ask them to contribute to your monthly newsletter. Maybe have someone from a cardiologist’s office write an article in February for National Heart Month, or ask a registered dietician to share information on salt and sodium intake during Stroke Awareness Week. You’ll be providing good information to readers while also building relationships with health care providers.

• Committee Reports: If your organization has volunteer committees for different projects and tasks, ask them to provide quick updates to include in your newsletter. That can be a good avenue for raising awareness of what your organization offers.

Don’t forget that LPi has lots of articles ready for your newsletter on a variety of seasonal topics from health and wellness to technology, we’ve got you covered. These can be found in our digital art and content library, WeCreate.

If you don’t have a team member with the skills to create a newsletter, or if time constraints prevent you from doing this in-house, LPi can help. Read more about our digital and print newsletter services and how we can support your community center.