Empowering Communities: Tracy Earl Welliver on Best Tricks for Nonprofits

Tracy Earl Welliver, senior product director at LPi, shares insights into how his team bridges the gap between traditional print and modern digital communication to support mission-oriented organizations. With over a decade of experience at LPi, Tracy oversees a national team dedicated to empowering senior centers, municipalities, community centers and a variety of other nonprofits in their communication efforts. Join us as we delve into Tracy's journey, LPi's expansion efforts, and the vital tools LPi offers organizations nationwide.

Q. Hi Tracy! Please tell us a little about how long you’ve been with LPi and how it’s going.

A. I’ve been with LPi for 10 years now and directs sales and consulting strategy for our products in the church and senior center markets. I oversee a national team of communication consultants and so far, it’s going really well! We had our best month ever in April so it’s safe to say we’re going strong.

Q. That’s great! What makes you excited for the future?

A. Currently, I’m excited about the opportunities we have out West. At the moment, most of our senior center partners are located along the Eastern part of the United States but we have printing facilities in Dallas and Las Vegas, so we have a lot to offer the Western part of the country!

Our goal is to help as many different entities get information about their mission out to the world. Whether it be senior centers, municipalities, or community centers, we are proud of the support and services we provide and excited to continue to explore more opportunities out West. In fact, the more we grow our business, the more proficient we are in terms of printing and providing newsletters and communications solutions to our partners. So far so good! 

Q. Why do print communications matter today?

A. Print communications are still incredibly important for any organization that wants to have something concrete that they can physically hand directly to someone who’s interested in what they have to offer. Printed materials, like newsletters, guarantee that you are providing information to someone in a way that doesn’t require the recipient to jump through digital hoops just to get it. It’s also true that many of our partners serve a demographic who still prefer print.

Q. How do digital communications play a role in an organization’s communication strategy? 

A. The most effective communication strategy is always going to be the strategy with multiple channels. It’s important to make it easy for people to access information through whatever form is easiest for them. We make sure our partners have options by offering them digital distribution of their newsletters, our website platform, WeConnect, which is super easy to use, and easy-to-access digital content through WeCreate to make sure that it’s effortless to make all of their print and digital communications look professional. We also frequently have partners take advantage of our branding and logo services to better communicate their identity. All these services play a major role in aiding our partners to better communicate with those that they serve.

Q. What inspires you for this work?


A. I think what’s exciting is that we are a company that works with many different nonprofits, senior centers, churches, community centers, and more, who are all mission oriented.

We love that. We want to specifically work with mission-oriented organizations — nonprofits that serve people who appreciate and rely on their services. That’s an exciting thing for us at LPi. In fact, we currently have LPi employees whose family members are served by some of the centers we partner with. It’s great because they get to experience first-hand how beneficial these organizations are to their lives and the lives of their loved ones! I love that we are a mission-oriented company exited to work with mission-oriented partners.

Q. What makes your team and coworkers stand out?
A. Our team is made up of veteran consultants, some who have been with us longer than others, but all who are highly skilled and knowledgeable. One was even a former customer of ours! We have people on our team that not only represent us well, but they do really understand and champion what we offer because they’ve been around long enough to see how powerful and effective our partnerships are. These are folks who are passionate about providing communication solutions to our partners and people we are proud to work alongside.

Thank you for taking the time to speak with us, Tracy. We are grateful for you and your team and excited to witness your continued success at LPi!

Does the work Tracy describes in this article sound interesting to you? Explore our current job openings and discover if a career at LPi might be perfect for you.